Echoview Fiber Mill (Echoview) is an innovative farm and manufacturing hub located in Weaverville, North Carolina. Working with our team at Orbital Socket, I helped establish a new visual identity system for the brand.
The process began with a new logo based on the alpaca since processing and making products with alpaca fiber is at the core of what Echoview does. The alpaca element within their logo is based on the loop, swoop and pull motion that I noticed knitters do while doing my research.
Since the companies product offering is focused on high end eco-friendly products, the goal was to visually communicate this across all mediums. Using clean, simple backgrounds with farm based elements brought the brand, their products and their vision to life.
This work helped elevate the brand and as a result they have a solid foundation in the marketplace and have continued to add to their product offering. See more at www.echoviewnc.com